Paula Scher is an American graphic designer, illustrator, painter and art educator in design. Scher has developed brand and identity systems, promotional materials, packaging and publication designs for a range of clients. Typical for Paula Scher is her typographic wit and her passion for lettering and the Sans-Serif-Type. With this font she creates images with emotional impact, f.e. words who are running along walls or constituting the borders on maps. In this short film from Wallpaper – shown at the Architecture and Design Film Festival in New York and directed by Hillman Curtis – she talks about her works, including the iconic Citibank logo and landmark identity for the Public Theatre in New York.
There is a simple relationship between money and a letter: Coins and papermoney in all variations as banknotes, letters of credit, circular letters of credit, cash letters of credit, commercial letters of credit … are promises to pay and therein the physical and psychological aspects of nations money system. But what are the real media of exchange on todays markets?
The Cuban Creative Director Erik Ravelo looked behind the backdrops and emerged the currencies in which is in fact paid worldwide: kokain, oil, blood, soil, metal, cellulose, bankruptcy, microbes, punishment, silicate, plastic, organ traces, ashes. Ravelos analysis of both the positive and negative aspects of money was published in Colorsmagazine April 2008. Although his investigations are more than 3 years old, they have lost little of its relevance.
In my eyes one of the best clashes with the issue money in the last years.
Photo 1: Colorsmagazine 2008 / Money / Silicate, page 69
For example “Silicate” – the article about technology profits
In this article Ravelo let come Patrick Cox to word, an expert in software, public policy, biotechnology and a financial analyst. Patrick Cox foresaw a great era of wealth creation through technology progress in the internet. In 2011 Cox can see himself confirmed: “A global patent arms buildup is taking place in the industry, with Apple, Google, Microsoft, Samsung, Qualcomm …, he says on his internet platform. “A consortium of companies purchased Nortel’s patents …, for $ billion 4.5. For the price of $ billion 12.5, Google is now going to buy Motorola Mobility. …”
Photos 2,3: Colorsmagazine 2008 / Money/ Ink , page 95
For example “Ink” – the article about the costs of punishment
That the death penalty in the US is not only controversial but also extremely expensive is well known. Nevertheless the numbers Ravelo brings in “Ink” are astonishingly: “California … paid about $250 million for each of the state’s 11 executions.” These numbers of 2008 match to the latest news from CNN, published on September 23, 2011: „Texas drops special last meal for death row intimates.“ The reason: Goner Lawrence Russell Brewer ordered extensive last meal and didn’t eat it”. Another unbelievable release in this context is about the war on drugs: On Monday, September 19, 2011, 22.05 a.m. the money spent on the War On Drugs this Year in the US was summed up on: $ 29,393, 208, 155.
If you are interested in Colorsmagazine
What is Colorsmagazine? Colorsmagazine is a publication of Fabrica, Benetton’s communication research centre. „Fabrica is , a talent incubator, a studio of sorts …“, so Benetton about the centre.